Hero MotoCorp is set to expand its electric scooter lineup with the introduction of the Vida VX2 series, scheduled for launch on July 1, 2025. This new range aims to offer affordable electric mobility solutions, potentially appealing to a broader customer base.
Rebranding or New Lineup?
The Vida VX2 series is speculated to be a rebranded version of the previously showcased Vida Z electric scooter. Hero MotoCorp had unveiled the Vida Z at the Bharat Mobility Global Expo and EICMA 2024, highlighting its minimalist design and suitability for both domestic and international markets. While the Vida Z name has been trademarked, there are no variant filings under that name, unlike the VX2, which has variants like Pro, Plus, and Go.
Variants and Expected Features
The Vida VX2 series is expected to come in three variants: Go, Plus, and Pro. These variants are likely to cater to different customer needs, with varying features and specifications.
- Vida VX2 Go: Anticipated to be the base variant, focusing on essential features and affordability.
- Vida VX2 Plus: Expected to offer a balance between features and price, possibly including enhanced battery capacity and connectivity options.
- Vida VX2 Pro: Likely the top-tier variant, featuring dual battery setups, extended range, and advanced connectivity features.
The scooters are expected to offer removable battery options, with capacities ranging from 2.2 kWh to 3.4 kWh, providing a range of over 100 km. Design-wise, the VX2 series may adopt a family-friendly approach, drawing inspiration from popular models like the Honda Activa and TVS Jupiter.
Pricing and Market Positioning
Hero MotoCorp aims to position the Vida VX2 series as an affordable alternative in the electric scooter market. The pricing is expected to be under ₹1 lakh, making it competitive against rivals like the Bajaj Chetak, Ola S1, and TVS iQube. This strategic move is part of Hero’s plan to capture a larger share of the electric two-wheeler market by offering cost-effective and practical mobility solutions.
Conclusion
The upcoming launch of the Vida VX2 series signifies Hero MotoCorp’s commitment to expanding its electric vehicle portfolio and making electric mobility more accessible to the masses. With its anticipated features, variants, and competitive pricing, the VX2 series is poised to strengthen Hero’s position in the growing electric scooter market.
