Seiko and Pepsi: A Refreshing New Take on the “Pepsi” Bezel
For decades, the “Pepsi” nickname has been a playful and beloved descriptor in the world of watches. It refers to the iconic red-and-blue bezel combination most famously associated with the Rolex GMT-Master. Over time, this nickname became part of watch enthusiast vocabulary—so common that collectors could identify a “Pepsi” without even seeing the brand name. … Read more