The mid-size SUV segment in India has always been competitive, but the 2025 MG Astor enters with a serious edge—one that blends artificial intelligence, updated design, and advanced safety into a single, compelling package. As the first SUV in India equipped with an AI-powered personal assistant, the Astor not only makes a style statement but also raises the bar in tech-driven commuting.
Let’s take a comprehensive look at what makes the new MG Astor a segment standout in 2025.
1. Fresh Design Language and Visual Upgrades
The 2025 MG Astor gets a striking new visual identity. A bold celestial grille dominates the front, flanked by updated LED projector headlights and stylish DRLs. The sleek side profile is complemented by sporty 17-inch dual-tone alloy wheels, roof rails, and a newly introduced dual-tone roof option.
One of the most talked-about upgrades is the panoramic sunroof offered with the Shine variant, which is uncommon in this price bracket. This elevates the overall appeal of the vehicle, especially among young urban buyers looking for a mix of aesthetics and functionality.
2. AI-Powered Cabin: The Personal Assistant That Talks Back
What truly sets the MG Astor apart is the inclusion of a personal AI assistant—an industry-first feature in the Indian automobile market. Mounted on the dashboard, this expressive robot-like assistant can perform several intelligent functions:
- Provide live updates on weather, news, sports, or horoscopes
- Interact with voice commands in English, Hindi, and Hinglish
- Execute vehicle functions such as opening the sunroof, adjusting the air conditioning, and playing music
- Deliver fun facts, jokes, or general knowledge through conversational responses
However, it’s worth noting that this physical AI assistant was removed from the top two trims—Sharp Pro and Savvy Pro—as part of an internal product revision in mid-2025. The assistant remains available in lower variants like Shine and Select, signaling a transition toward integrating AI more seamlessly through software-based solutions.
3. Upgraded Infotainment System and Smart Features
MG has always placed a strong emphasis on connectivity, and the Astor continues that legacy. The SUV comes with the i‑Smart 2.0 infotainment system that supports more than 80 connected car features. These include:
- A responsive 10.1-inch touchscreen system with wireless Apple CarPlay and Android Auto
- A 7-inch digital driver display that adds a modern, high-tech vibe
- Digital key access, voice-based commands, and over-the-air (OTA) software updates
- Remote access through the MG smartphone app for engine start, lock/unlock, geofencing, and more
These additions ensure that drivers remain connected, entertained, and in control—whether in city traffic or on long highway drives.
4. Engine Performance and Fuel Efficiency
The 2025 MG Astor is offered with two petrol engine options tailored to different driving styles:
- 1.5-litre Naturally Aspirated Petrol: This engine delivers around 110 PS of power and 144 Nm of torque. It comes with a 6-speed manual or a CVT gearbox. Ideal for daily commuting and relaxed highway cruising, it also offers fuel efficiency close to 16 km/l under standard conditions.
- 1.3-litre Turbocharged Petrol: Producing approximately 138 PS and 220 Nm of torque, this engine is paired with a 6-speed torque converter automatic. It delivers a more spirited drive and is suited for users who enjoy dynamic performance. However, the turbo option returns slightly lower fuel efficiency—averaging around 14 km/l.
MG has yet to introduce a diesel variant, which could be a drawback for long-distance or rural buyers who prefer diesel’s range and torque advantage.
5. Advanced Driver Assistance and Safety Features
Safety has always been a cornerstone of MG’s brand ethos, and the Astor stays true to that promise with an impressive array of features:
- 6 Airbags (standard from mid variants upward)
- ABS with EBD, ESC (Electronic Stability Control), traction control
- Hill hold assist and hill descent control
- A 360-degree surround-view camera
- ISOFIX child seat mounts and all-wheel disc brakes
What truly distinguishes the Astor is the inclusion of ADAS Level 2 (Advanced Driver Assistance Systems), which includes:
- Adaptive Cruise Control
- Lane Keep Assist
- Forward Collision Warning
- Automatic Emergency Braking
- Speed Assist and Lane Departure Prevention
With this tech, the Astor becomes one of the safest SUVs in its category—appealing to families and tech enthusiasts alike.
6. Variant-Wise Breakdown and Pricing
MG has smartly positioned the 2025 Astor across five primary variants, each catering to different needs:
| Variant | Ex-Showroom Price | Key Highlights |
|---|---|---|
| Sprint | ₹9.99 lakh | Basic AI, standard safety |
| Shine | ₹12.48 lakh | Panoramic sunroof, AI assistant |
| Select | ₹13.82 lakh | Leatherette upholstery, 6 airbags |
| Sharp Pro | ₹15.21 lakh | Premium cabin, digital cluster (no AI assistant) |
| Savvy Pro | ₹17.45–17.55 lakh | Fully loaded, ADAS Level 2, top-end features |
This structured lineup allows customers to choose based on budget, feature preferences, and lifestyle needs.
7. Competitive Landscape: Where the Astor Stands
In a market crowded with rivals like the Hyundai Creta, Kia Seltos, Volkswagen Taigun, and Skoda Kushaq, the MG Astor holds its own through:
- A unique AI assistant that brings futuristic interaction
- Standard ADAS features, even on base trims—unheard of in this segment
- Panoramic sunroof and connected car tech offered at aggressive pricing
It may not have the most powerful engine or the widest rear bench, but in terms of tech integration and innovation, the Astor remains unmatched.
8. Real-World User Experience
Customer reviews and test drives suggest that the MG Astor feels solid and premium from the inside. The cabin quality, infotainment response, and build finish receive consistent praise. The AI assistant, while appreciated for its novelty, is seen as an occasional-use feature rather than a must-have.
ADAS functionality has been especially well-received, with users applauding its performance during long highway drives and in traffic scenarios.
However, a few downsides noted include:
- Rear seat best suited for two adults due to limited shoulder space
- Turbo variant’s average fuel economy
- Missing diesel powertrain option for rural or high-mileage users
9. Market Impact and Buyer Trends
The 2025 facelift has already made waves in the segment. MG reported an increase in bookings for the Shine trim, driven primarily by the panoramic sunroof and AI assistant. Digital-first marketing campaigns that brand the Astor as a “Blockbuster SUV” are resonating well, especially with younger buyers.
MG’s commitment to safety, tech, and smart pricing has allowed the Astor to strengthen its market share and elevate its brand image in the Indian SUV landscape.
10. Final Verdict: Who Should Buy the MG Astor 2025?
If you’re in the market for a compact SUV that delivers top-tier features, AI-based novelty, ADAS safety, and modern design—without breaking the bank—the MG Astor should be high on your list.
It’s particularly suited for:
- First-time SUV buyers
- Urban families wanting safety and tech
- Young professionals looking for a stylish, gadget-rich ride
